Once-mighty Kodak enjoyed a storied history before declaring bankruptcy in Indeed, they were primary pioneers of the digital photography field. But, as is so often the case, these new areas were small and easily dismissed—while sales of photo and cinema film paid all the bills. This relentless imperative for more effective innovation is our reason for existence. This imperative has driven us over the last 30 years to study what works—to analyze innovation successes and look for patterns in their inputs and precursors.
It has called for us to demystify our work as innovators and document, as plainly as possible, our practices and their outcomes.
It has demanded that we establish a nuanced and precise taxonomy for innovation in all its forms and permutations. We share all of this so that we can all speak a more common and useful language. Our goal here is to codify and clarify what, in our experience, makes innovation work instead of fail. Through overuse, misuse, hype, and enthusiasm, the word innovation has essentially lost its meaning. We often confuse the outcome and the process, and we describe everything in breathless terms, whether it is a modest product extension or a market-creating breakthrough.
The definitions we show here help establish a nuanced understanding of what innovators actually do. Innovation may involve invention, but it requires many other things as well—including a deep understanding of whether customers need or desire that invention, how you can work with other partners to deliver it, and how it will pay for itself over time.
Simply put: innovations have to return value to you or your enterprise if you want to have the privilege of making another one some day. We like to define viability with two criteria: the innovation must be able to sustain itself and return its weighted cost of capital.
Biologist Francesco Redi established the maxim: Every living thing comes from a living thing. Too often, we fail to appreciate that most innovations are based on previous advances. Innovations should be about more than products. They can encompass new ways of doing business and making money, new systems of products and services, and even new interactions and forms of engagement between your organization and your customers.
Striking oil or mining lithium depends far more on knowing where to dig than on the digging itself. Identify the right innovation opportunities and be very clear about the nature of the innovation you intend to create before you begin a project. Instead, target big, gnarly problems with no easy answer. When innovating, focus on the hardest parts of a concept you have to get right. The easy stuff can wait until later.
Having embraced big challenges, be patient and work to create comprehensive solutions. Look for ways to resolve tensions instead of defaulting to trade-offs. This requires you to be comfortable with ambiguity and to wait for the answers to emerge. Or, for social or government contexts, you have helped your stakeholders in a new and better way that can sustain itself over time. Yet very few innovations are championed for their intricacy. Most are known for bringing elegance and simplicity to even the thorniest problems.
We celebrate the talented innovators of our times, whether Thomas Edison or Steve Jobs—but too often we draw the conclusion that innovation success depends on supremely talented individuals. Actual evidence points elsewhere. It turns out disciplined teams using effective methods get results that are 10, even 20 times better than current global norms.
Anyone can and should learn to innovate and, with practice, anyone can become better at innovating. Simply put, there is no longer an excuse not to innovate.
The most innovative organizations rely on systems of individuals and teams working across functions in their organizations.
The most cursory experience our clients will have with the framework goes something like this:. Toggle navigation. Apr 25, Download Ten Types Of Innovation The Discipline Of Building Breakthroughs By Larry Keeley April 25 Right here, we have countless book ten types of innovation the discipline of building breakthroughs by larry keeley april 25 and collections to check out. Unfortunately, too many firms do only simple innovation.
When a market grows up and gets complicated, it demands more The Ten Types framework is simple and intuitive. The Ten Types framework is structured into three sophisticated innovation, which uses many types of innovation It is a useful tool you can use both to diagnose and color-coded categories.
The types on the left side of the combined elegantly and orchestrated with care. You can existing competition. It makes it especially easy to from customers; as you move toward the right side, the cut through this with multi-disciplinary teams to bring in the spot errors of omission — missing dimensions that types become increasingly apparent and obvious to end necessary talent and knowledge, and with systems in place to tell will make a concept stronger.
To use a theatrical metaphor, the left of the everyone how they can tackle tough challenges with curiosity, confidence, and courage. Naturally, sophisticated innovations are more difficult to pull off, not least because they have longer development horizons than simple innovations.
But consider the flip side: once you launch them, they Profit Network Structure Process Product Product Service Channel Brand Customer are likely both to delight customers and confound competitors. Often you will be able to succeed with them for years before challengers can Model Performance System Engagement catch up. User research can help you know what is relevant to customers www. Each of his colleagues made significant and unique contributions, as did Bansi Nagii.
Although not one of the authors of the book, Nagii 'played a role in refreshing and advancing the Ten Types of Innovation. The material is carefully organized and effectively presented within three categories of innovation types: Configuration, Offering, and Experience. As Keeley explains, more than 2, of what were at that time i. Each was 'the creation of a viable new offering.
Very few books try to go beyond the distinction between product and process innovation, sometimes also including service innovation.
This book lists a full ten ideal types of innovation. Actual innovations typically draw on a couple of the ideal types. This is a nice perspective, which can open the horizon for people engaged in innovation.
Understand the origins of the Ten Types framework. Become familiar with the Ten Types of Innovation. Become familiar with tools for turning the Ten Types into building blocks for Innovation. Origin of the Ten Types Framework A seminal discovery. Overview of the Ten Types A simple and intuitive framework.
How to Use the 10 Types Shift your focus. Diagnostics Technology-drive multimedia enhancements e.
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