Spark classroom discussion NEW! Brand-new opening vignettes for each chapter set the stage for the chapter material to follow.
By covering topical brands or companies, the vignettes are great classroom discussion starters. Marketing in Action Mini-cases. The end-of-chapter sections now include two Marketing in Action mini-cases that highlight innovative, insightful marketing accomplishments from leading organizations. Content updates: NEW! A new chapter 21 titled Managing Digital Communications : Online, Social Media and Mobile has been added to better highlight that important topic.
The global chapter 8, previously Chapter 21 has been moved into Part 3 on Connecting with Customers and the new products chapter 15, previously Chapter 20 has been moved into Part 5 on Creating Value. The positioning and brand chapters 10 and 11 have been switched to allow for the conventional STP sequencing. Before Class: The Chapter Warm-up helps you hold your students accountable for the basic material in the textbook chapter. The assignment consists of basic questions related to the textbook content, and students have the chance to access their etext to read about the topics in question.
Dynamic Study Modules: Not every student learns the same way and at the same rate. Now, thanks to advances in adaptive learning technology, you no longer have to teach as if they do. Dynamic Study Modules continuously assess student performance and activity in real time, and, using data and analytics, personalize content toreinforce concepts that target each student's strengths and weaknesses. You can assign Dynamic Study Modules as homework and receive results right in your gradebook.
And, because your students are always on the go, Dynamic Study Modules can be accessed from any computer, tablet, or smartphone. Enhanced eText: Engagement in lecture is essential to student success, and continuing that engagement outside of class is just as critical. Just as a great instructor brings course material to life, the immersive Enhanced eText brings reading to life — with animations, interactive tutorials, and more.
In the Enhanced eText, immediate practice suited to a variety of learning styles is just a click away. Now included with Mastering with eText, Learning Catalytics enables you to generate classroom discussion, guide your lecture, and promote peer-to-peer learning with real-time analytics.
Instructors, you can: Pose a variety of open-ended questions that help your students develop critical thinking skills Monitor responses to find out where students are struggling Use real-time data to adjust your instructional strategy and try other ways of engaging your students during class Manage student interactions by automatically grouping students for discussion, teamwork, and peer-to-peer learning Business Today: Bring current events alive in your classroom with videos that illustrate current and topical business concepts.
Reporting Dashboard: View, analyze, and report learning outcomes clearly and easily, and get the information you need to keep your students on track throughout the course, with the new Reporting Dashboard.
Available via the MyLab Gradebook and fully mobile-ready, the Reporting Dashboard presents student performance data at the class, section, and program levels in an accessible, visual manner.
After Class: Branching, Decision-Making Simulations: Decision-making simulations put your students in the role of manager as they make a series of decisions based on a realistic business challenge. Please try again. The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.
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