Building a strategy to improve your app installs should combine a few marketing techniques. You need to increase your app store visibility and encourage users to download your app. Your strategy will depend on your particular app, but all strategies follow the same structure: optimization, localization, campaigns and measurement for continuous improvement. There are a few different campaign types that can help improve app installs, e.
The best type of campaign is different for every app and you might have to measure the results to understand better where to put your budget. Moburst is an award-winning company doing mobile advertising and App store optimization. Check out our clients and read reviews on Clutch. Nice article. Mobile app that is developed just not depend only on UI and functionality but also the rate at which the app is being downloaded.
Good information! Increasing app downloads is an essential for app developers to get increasing revenues and boost app ranking on app stores.
Lior Eldan Contents show. Downloads Improvement Through App Localization. Launch A Website or Blog. Social Media. Social Media Ads. Email Marketing. Sites like Reddit, Digg, Quora, and Medium. SMS Marketing. Content Marketing. App Directory Sites Word of Mouth is Still Relevant. Measure, Tweak and Improve. You got an app that needs increased downloads?
Our ASO and mobile marketing specialists are here to help you achieve success. Contact us! How to increase app downloads? How to build a good app downloads strategy? Which campaign type should you use to improve your app downloads? Lior Eldan. As an ASO and Mobile media expert, Lior mentors and supports startups, helping them develop and execute their mobile marketing strategies.
App developers must expand their online presence. When posting, use that voice consistently. But if your app is geared towards young professionals, that business speak might suit your audience well. Create conversations and engage with your fans. Such a relationship will increase word-of-mouth praise of your commitment to users, and increase downloads as a result. One word of caution: each social media platform has its own terms of service regarding contests, giveaways, and advertising.
And while no one can give you the perfect name, here are some evergreen tactics for coming up with your app name:. And while app stores give you a character limit, you should only use around 25 of them.
Your description, on the other hand, is where you need to be most strategic about ASO. By listing important information, benefits and features, social proof, and a call-to-action, you can greatly affect your ASO. Typical marketing is structured over a few weeks or months. But if you want to get a sharp spike in downloads for your app in a very short time, concentrate all your marketing spending into a small time frame. It takes some courage and dedication to roll out a full marketing campaign all at once, but if done successfully, you can see some awesome returns.
Depending on your total budget, you should spend the money within a few days or a week at most. Spread your advertising across the channels that are most popular with your target audience, which could include:. A lot of your downloads will come from organic searches , but many downloads will come from your web-version landing page.
One of the most important aspects of your app description is your collection of photos, app screenshots, and videos. Your app store page must be appealing. Photos related to your app that highlight your most popular and needed features will immediately encourage downloads. Screenshots from your app itself are what users will typically look at after they first find you in search results. If you have the necessary tools, you can even design a video for your app.
And if you can, have your app subtitled and translated in several different languages. Reaching out to as many people as possible is key to increasing your download rate, after all. If you can draw positive user reviews from fans of your app, you can see your downloads increase exponentially. This can also help enhance your app store visibility. You might be tempted to purchase fake reviews just to increase the amount of attention your app is receiving as a whole.
But if the app store finds out you used this tactic, you may have your app suspended entirely. Organic reviews from real people are far more valuable to your app than fabricated ones because you as the developer can learn from it as well. Running contests are also a good way to increase app downloads.
Contests are a great way to spark interest and buzz around your game. They engage and encourage people to click, download, and share. You can run contests on just about any social media platform like Facebook, Twitter, Instagram or Pinterest. Giveaway gift cards or promo codes to unlock in-app purchases for free to participants who download your game and leave a review. Try different approaches and be persistent to get results.
Tiana Crump is a staff writer and social media manager at Buildbox with a passion for inspiring others and driving brand awareness. As a gamer and creator, she enjoys sharing game development insights, tips, and success stories from the Buildbox community.
Is there any way that I can get Contact with buildbox I miss a developer to and work for Redumbrella team. Being a coder with several apps on the market already I have recently started playing with Buildbox dude to a customer request. I found Buildbox pretty fluid and easy to use, it obviously can not fulfill all the capabilities a coder can do, however it handled most things well. But localization is something very important if you want any app or game to succeed.
Buildbox does not currently support Localization, but could easily since it uses Labels, the Labels need to be defined with variables that can then be used outside of Buildbox in Xcode and in Android Studio, thus making localization a Buildbox reality.
To be honest I am very surprised that the Buildbox development team have not already incorporated this since in my opinion it is one of the most important features required and very u professional to not be supported. We appreciate the input and there are plans to integrate localization into Buildbox for the future. Save my name, email, and website in this browser for the next time I comment. You can unsubscribe from marketing emails at any time e. View Privacy Policy. Image by Nina Geometrieva Do you want to learn how to increase app downloads and get your game ranked higher?
Of course, not. About Tiana Crump Tiana Crump is a staff writer and social media manager at Buildbox with a passion for inspiring others and driving brand awareness. October 3, at am. September 12, at am. Issamaf80 says:. June 4, at pm. Codifie says:. Tiana Crump says:. Leave a Reply Cancel Reply. So now is the time to take advantage of this extremely cost-effective technique to increase app downloads. There are many online ASO tutorials that teach the best practices for beginners. You can download the ultimate ASO Cheat Sheet for free here and find out exactly how to get more app downloads without spending a thing.
It is also possible to use some free resources to get keywords inspiration, like the Google Keyword Planner or Apple Search Ads recommended and related keywords. This platform provides all the insights you need, and it even offers a seven-day free trial. Use all its available features for free, including the Keyword Tool. Want more app downloads? Start by increasing your brand awareness. First, create a unique website or a landing page for your app.
You can use free software like WordPress , which makes it very easy to create your own website. Building a website or a landing page will help you share useful content about your app. Having a central point where visitors can learn more about your app is essential. The point is to offer some news about your app, like new available features, a new design, etc. If you have a travel app, you might want to provide interesting content on places to see over the world or a practical guide to being the perfect backpacker.
The point is to feed your community with relevant content that eventually will be shared across the web via social media. Speaking of which, it is also essential to build your social presence. The greater your social presence, the better. They are all free! Social media management demands a lot of work, especially if you want it to be effective.
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